100,000 Searches for Australia’s Birthday Keys

In a world where most gifts are ordered with a tap and forgotten just as fast, one small Australian brand chose the long game: make moments last. Today, Brisbane-based WoodenWares — recognised across Australia and New Zealand as the leader in personalised Birthday Keys — has officially surpassed 100,000 total Google Map searches. It’s a milestone built on eight years of passion, persistence, and family-powered craftsmanship.

“Anyone can buy something online — but what if you could hold a memory in your hands?” — Ken Russell, Founder

The Heart Behind the Number

Back in 2017, Ken started in his garage with a laser cutter, a bold idea, and zero investors. The vision was simple: bring meaning back to milestone gifting. Every search that pings “WoodenWares” on Google Maps represents someone — a parent, partner, sibling — looking for something real.

Those 100,000 searches translate into thousands of family moments: 18ths and 21sts, weddings and anniversaries, right up to 80th celebrations.

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Built by Hand

Unlike mass-made gifts, a WoodenWares Key starts as raw material — wood, acrylic, or mirror-gold — then gets cut, layered, finished, and polished in the Brisbane workshop.
Every design is built from scratch using the customer’s names, photos, quotes, Bible verses, or cultural motifs. Nothing generic. Nothing copied. Nothing leaves until it’s right.

“No ‘off-the-shelf’ Keys. Every story is different — the design should be too.” — Ken Russell, Founder

Click ’n Connect

The world-first Click ’n Connect Stand — our exclusive system that locks each Key securely. No more wobbly, cracking, mismatched stands. This little innovation turned into a big reputation. Hundreds of five-star Google reviews and a community that recommends WoodenWares because the details just… work.

Fast, Clear, Considerate: How We Keep Customers Close

Real-time updates: Automatic texts +Emails from order to draft, cutting, completion, and delivery.

4-day turnaround: We routinely design, cut, finish, and ship in under a week without compromising quality.

“Customers aren’t a line on an invoice — they’re part of the process. That’s what trust looks like.” — Ken

The People Behind the Craft

We’re small, tight-knit, and proudly family-run, Ken (founder & designer) Monaliza (CNC + laser systems) Mariah (photography, digital marketing, socials) Occy (French Bulldog, unofficial morale officer)

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100,000 Google Map Searches

Each search hides a story — a 21st, a golden anniversary, a grandmother honouring heritage. That’s our “why.” When you choose WoodenWares, you’re not just buying a product — you’re trusting us with a moment you’ll never get back. We don’t take that lightly.